# Gunther Eisen (Gonçalo Ferraz) — Senior UX Consultant > Available for engagement **Senior UX Leader · Principal UX Consultant** Curitiba, Brazil — Remote-Ready for Global Opportunities I help product teams understand what users actually need, and why the current experience falls short of that. --- ## About 10+ years of UX practice at the intersection of research, strategy, and design. My work spans **qualitative and quantitative research**, information architecture, usability evaluation, and product strategy — at principal level, for teams that need more than a report. I have led engagements for B2B SaaS platforms, legal systems, web hosting products, health tech, and financial services — working embedded with product teams and as an independent consultant for digital agencies. The common thread: making the gap between what users need and what exists impossible to ignore. I co-founded Faber-Ludens Institute, Brazil's first Interaction Design school, where I directed operations and taught for over a decade. I have trained and mentored hundreds of UX and product professionals — and that perspective on building capability, not just delivering findings, shapes how I work with every team. --- ## Experience **Founder & Principal UX Consultant** · Faber-Ludens Pro · 2013 – Present Strategic UX consulting for enterprise clients. Built bespoke ResearchOps and DesignOps frameworks, led design sprints and workshops, advised C-level executives on digital strategy and product direction. **User Experience Strategist** · Coopers Digital · 2025 – Present Mapping fragmented digital ecosystems across dozens of systems. Designed a unified information architecture and interaction pattern library as the foundation for a multi-year transformation initiative. ↳ New architecture projected to reduce user navigation time by 40% **Senior UX Researcher & Product Designer** · Newfold Digital · HostGator · Web.com · Bluehost · 2022 – 2025 Led research and design for a global web hosting portfolio across North American and LATAM markets. Built and scaled ResearchOps infrastructure. Collaborated with design systems teams on high-fidelity platform prototypes. ↳ 40% reduction in research cycle time · directly shaped 3 major 2024 product releases **Senior UX Researcher** · Pipefy · 2020 – 2021 De facto research lead for a complex B2B SaaS platform. Built the centralized ResearchOps system — participant repository, streamlined reporting — and embedded UX culture across product and marketing teams. ↳ 25% increase in feature adoption for a key product area **Senior UX Researcher / Team Leader** · Bradesco Seguros · 2019 – 2020 Led the mobile app design team. Defined UX strategy, implemented DesignOps, mentored junior and mid-level designers, and launched three new app features with measurable engagement uplift. ↳ 20% improvement in feature delivery time through process redesign **Executive Director, Co-founder & Professor** · Faber-Ludens Institute for Interaction Design · 2007 – 2018 Co-founded and directed Brazil's first educational center focused exclusively on Interaction Design. Managed all operations, designed the academic curriculum, supervised over 15 graduate theses, and trained a generation of UX leaders. --- ## Skills **Research** - Mixed-methods research - Usability testing - Heuristic evaluation - User interviews & surveys - A/B testing **Design** - Information architecture - Interaction design - Wireframing & prototyping - UX writing **Leadership** - ResearchOps & DesignOps - Team mentoring - Strategic planning - Stakeholder alignment **Methods & Tools** - Agile · Lean UX · Design Sprints - Figma · Miro · Dovetail - UserTesting.com · ProductBoard - Jira --- ## Case Studies — Anonymized Portfolio [View case studies on GitHub](https://github.com/goncaloferraz-pro/portfolio) 17 engagements. Real problems, real decisions. Documented case studies covering the problem, the method, the reasoning, and what changed. All anonymized to protect client confidentiality — the UX process, decisions, and outcomes are preserved in full. Domains: Hearing Health · Legal · Web Hosting / SaaS · B2B SaaS · Insurance · Retail / CRM · E-Commerce · Manufacturing --- ## Education & Credentials ### Education - **MA, Education** (Coursework Completed) · PUCPR · 2015–2016 · CAPES Scholar - **Certificate, Creative Direction with Digital Media** · UC San Diego · 2000–2002 - **Graduate Diploma, Marketing** · PUCPR · 1999 - **Bachelor of Industrial Design, Graphic Design** · UNOPAR · 1995–1999 ### Certifications & Recognition - Analytics & UX · Lean UX & Agile · Design Leadership · NN/g Nielsen Norman Group · 2020–2021 - Rapid UX Research for Lean & Agile Teams · NN/g Nielsen Norman Group · 2020 - C1 Professional English Proficiency · ETS TOEIC · 955/990 · 2013 - Co-author: Web Accessibility Guide · W3C Brasil - 15+ keynote & panel talks · Campus Party · World Usability Day · FrontInterior --- ## Contact Open to international consulting and embedded UX lead engagements. - **Email:** hello@faberludens.pro - **LinkedIn:** [linkedin.com/in/goncaloferraz](https://linkedin.com/in/goncaloferraz) - **Brazil:** +55 (41) 999-031-789 - **USA:** +1 (978) 476-8873 --- *Gunther Eisen (Gonçalo Ferraz) · Faber-Ludens Pro · Curitiba, Brazil*